Your website gets visitors and no enquiries. Here is where they go.

A website that nobody visits is a marketing problem. A website that people visit and then leave is a different problem, and a more annoying one, because you have already paid for the visit.

If your analytics show visitors and your phone stays quiet, the leak is almost always one of five things. All five are cheap to fix. None of them require a redesign.

1. It is slow on the connection your customers actually have

Your site feels fast to you. You are testing it on office wi-fi, on a laptop, with everything already cached from the last time you looked.

Your customer is on a phone, on mobile data, possibly with two bars, quite often standing in a shop or sitting in traffic. A homepage carrying a large hero image, three fonts and a slider will take several seconds to do anything visible. Most people will not wait.

Open your own site on your phone with wi-fi switched off. Count the seconds until you can read something. That number is the real one.

The usual culprits are photographs uploaded straight from a camera at four megabytes each, and a page that will not show any text until a font finishes downloading.

2. Your phone number is not where the thumb is

On a phone, a visitor sees roughly one screen before deciding whether to bother scrolling. If that screen does not contain a way to contact you, you are relying on interest surviving a scroll.

It usually does not. A tappable number or a WhatsApp button in the first screen, and again at the end of every page, is the single highest return change on this list. Not a number written as text — a link that dials when tapped.

3. Your form asks for more than the enquiry is worth

Name, email, phone, company, city, budget, service required, how did you hear about us, and a message. Nine fields to ask a question.

Every field is a reason to give up, and you are asking a stranger to spend two minutes before they know whether you are any good. Ask for the least you need to call them back. For most Indian service businesses that is a phone number, and possibly one line about what they want.

You can collect the rest during the call you are now actually having.

4. There is nothing on the page a doubter can check

Every visitor arrives with the same unspoken question: are these people real, and have they done this before?

Pages of adjectives do not answer it. These do:

• Photographs of your actual work, not stock images of somebody else’s office.
• The areas you cover, named. A visitor in Wakad wants to see Wakad.
• How long you have been trading, and roughly how many jobs you have done.
• A real address and a real human name.

This matters more in local services than anything else on the page. You are asking someone to let a stranger into their home or their shop.

5. The enquiry arrives somewhere nobody looks

This is the cruel one, because the website did its job.

The form posts to an email address that was set up when the site was built. It goes to Promotions, or to an inbox one person checks on Fridays, or to an address that belongs to a developer you no longer work with. Meanwhile everyone assumes the site “does not generate leads”.

Test it. Fill in your own form right now, from your phone, and see where it lands and how long it takes. We have found forms quietly posting into nothing at all for over a year.

Better than email: have the enquiry land somewhere with a list and a follow-up date attached to it, so a missed reply is visible rather than invisible.

The half-hour audit

You can do all of this yourself this afternoon:

• Open the site on your phone with wi-fi off. Time it.
• Without scrolling, count the ways to contact you. It should not be zero.
• Count the fields in your form. Remove everything you do not need to ring somebody back.
• Ask someone who has never seen your business to look for thirty seconds and tell you what you do and where you do it.
• Submit your own form and find out where it goes.

Five findings, none of which need a new website. If all five are fine and the phone is still quiet, then it is a traffic problem — and that is a different article.